The Future of ABC: Not for Sale
The Future of ABC: Not for Sale Summing Up • Bob Iger, CEO of Disney, clarified that the sale of ABC was only a test to gauge Wall Street’s reaction. • One reason for Disney’s decision to keep ABC is its significant value, including an audience among key demographics and an international presence. • Adapting to the media landscape by providing content on streaming … Continue reading The Future of ABC: Not for Sale