BROOKLYN, New York — There are frozen pizzas you eat because they’re convenient. Then there’s this one.
Di Fara — the Brooklyn institution with a decades-long waiting line and a cult following — quietly showed up in the frozen aisle at Target earlier this year. And for anyone who grew up eating real New York pizza, it stopped them cold.
The crust alone changes the conversation
Most frozen pizzas fail at the one thing that matters most — the crust.
Di Fara’s doesn’t. Baked according to the package directions, the edges come out blistered with just enough char to feel like the real thing. There’s a chewiness to it, and a slight tang from durum wheat sourdough that you simply don’t find in other freezer aisle options.
The sauce and toppings hold up too
The tomato sauce hits the right balance of sweet and tangy. The mozzarella melts clean — no gummy patches. And instead of a single sad basil leaf, you get a generous scattering across the whole pie.
It doesn’t taste like a shortcut. It tastes like someone actually cared.
One flavor keeps disappearing first
The lineup has four options — margherita, pepperoni, three meat, and vodka. All four are solid. But the vodka pizza is the one people reach for twice.
The creamy vodka sauce makes it feel like something you’d order at a sit-down spot, not pull from a freezer. Ironically, it’s the one flavor Di Fara doesn’t even serve at its Brooklyn storefront.
At $9.99, this is the rare frozen pizza that earns a permanent spot in the rotation.
Have you tried Di Fara’s frozen pizza yet — or does another brand still hold the top spot in your freezer? Let us know in the comments.