Box Office Bomb: ‘The Marvels’ Fails to Soar, Earning Only $47M in Disappointing Debut Thursday Night

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Box Office Bomb: ‘The Marvels’ Fails to Soar, Earning Only $47M in Disappointing Debut

In Brief
• ‘The Marvels’ opened to a dismal $47 million and a total global start of $110 million, the lowest for any MCU film.
• The disappointing performance raises questions about superhero fatigue and negative reviews of the female-led cast.
• The sequel failed to live up to its predecessor, which earned over $1 billion worldwide.
• ‘The Marvels’ joins the ranks of the weakest box office openings in the franchise, alongside ‘The Incredible Hulk’ and ‘Ant-Man.’
• Despite its struggles, the film stands out as a groundbreaking project with a diverse cast and Black female director.
• The SAG-AFTRA strike prevented cast members from promoting the movie, but they made up for lost time after it ended.
• ‘Five Nights at Freddy’s’ held strong in second place with $9 million.

It was a weekend of disappointment at the box office as ‘The Marvels,’ the latest installment in the Marvel Cinematic Universe, opened to a dismal $47 million domestically and a total global start of $110 million. This marks the worst opening for any MCU film to date.

Unfortunately, the film’s poor performance reflects the lingering struggles of the franchise, even though it features a female director, a diverse cast, and a female-centric story. However, there is hope for the future with potential retooling and fast fixes.

Marvels’ lackluster box office debut raises concerns about superhero fatigue, with audiences growing weary of numerous titles. Marvel Studios and Disney have been highly successful in the past, but this film’s underperformance suggests a shift in audience tastes.

Negative word of mouth is also a factor, as ‘The Marvels’ is one of only three MCU films to receive a B CinemaScore from audiences. With a critics’ score of 62 percent on Rotten Tomatoes, the film is facing mixed reviews.

This sequel to ‘Captain Marvel’ fails to live up to its predecessor, which opened with $153.4 million and ultimately earned over $1 billion worldwide. The film benefited from connections to the Avengers franchise and stronger anticipation.

‘The Marvels’ joins the ranks of the darkest box office openers in the MCU, falling behind ‘The Incredible Hulk’ and ‘Ant-Man.’ It’s a disappointing start for a film that was heavily anticipated.

Despite its challenges, ‘The Marvel’ is a superhero film with a female-led cast and a groundbreaking Black female director. Marvel has been known for fostering diverse and indie talent, and this film is a testament to their commitment.

Unfortunately, the film’s cast could not promote it due to the SAG-AFTRA strike, but they made up for lost time by surprising fans at various screenings following the strike’s end.

Amid ‘Marvels’ disappointment, ‘Five Nights at Freddy’s’ holds steady as a horror sensation, securing the second spot at the box office with $9 million.

What does this mean for the MCU?
Can the Marvel Cinematic Universe Bounce Back After ‘The Marvels’ Box Office Flop?”

Disney’s Marvel Cinematic Universe (MCU) has dominated the box office for years with its string of 32 consecutive blockbuster hits. However, the latest installment, “The Marvels,” has opened to disappointing numbers, raising questions about the franchise’s future.

Despite some less successful entries, the MCU has maintained a remarkable level of consistency, raking in a staggering $30 billion globally. This success has defied concerns of superhero fatigue and solidified the MCU as the gold standard for franchise filmmaking.

“The Marvels” marks a rare misfire for the MCU, becoming the lowest-grossing opening weekend in franchise history. Its lackluster performance is concerning, as previous films like “Black Widow” and “Shang Chi and the Legend of the Ten Rings” achieved strong starts even during the pandemic.

The disappointing debut of “The Marvels” is problematic because Marvel movies rely heavily on their opening weekends for box office success. Fans eagerly anticipate these films to avoid spoilers and enjoy the full experience. With negative buzz surrounding “The Marvels,” the film may struggle to recover as it competes with other holiday season releases.

It is worth noting that “The Marvels” was never expected to surpass its predecessor, “Captain Marvel,” which earned $153 million in its opening weekend. The first film benefited from its placement in between two massive blockbusters, “Avengers: Infinity War” and “Avengers: Endgame.”

Several factors may have contributed to the underperformance of “The Marvels,” including the lack of promotional opportunities due to the SAG strike. However, industry analysts believe these factors alone do not explain the $100 million difference from the first film.

Some speculate that Disney’s strategy of quantity over quality during the COVID era may have played a role. Marvel’s relentless output of spinoffs, sequels, and TV series, combined with complaints of shoddy visual effects and convoluted storylines, has led to higher audience expectations.

It remains to be seen whether the MCU can regain its urgency and footing after “The Marvels.” High hopes are pinned on upcoming releases like “The Hunger Games” prequel and Disney’s animated “Wish.” As the franchise navigates its future, it will need to address concerns and deliver quality content that meets audience expectation

 

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