Listen: Nudity Creep
Get ready for “nudity creep” in streaming TV as your favorite stars reveal more than you ever expected.
• Streaming services, like Max and Netflix, are pushing boundaries with increasingly provocative shows featuring full-frontal nudity of both men and women.
• Platforms like HBO, which owned Max previously, have been pushing boundaries with shows like Real Sex and Taxicab Confessions for some time.
• Popular British show “Naked Attraction” has caught the attention of Jeffrey P. Jones, professor and executive director of the Peabody Awards.
• Netflix’s Sex/Life gained over 20 million views in 2021 due to its graphic male nudity scene, inspiring a viral TikTok challenge.
• Cable television and streaming TV platforms incorporate provocative dramas with female and male nudity (e.g., Netflix’s Sex/Life).
• Nudity as a gimmick is gaining traction in streaming TV due to organic marketing from viewers on platforms like TikTok.
• Nudity has always been a part of human storytelling throughout history and will continue to be timelessly alluring.
Imagine a dating show where contestants are fully naked without blurring or censorship. Sound risqué? That’s exactly what Naked Attraction delivers, a popular British show on the streaming service Max.
The show features one contestant faced with six boxes, each containing a naked person. As the show progresses, bit by bit, their bodies are revealed, starting from the bottom. The contestant eliminates potential dating partners based on what body parts they see.
This daring display of full-frontal nudity has caught the attention of Jeffrey P. Jones, a professor at the University of Georgia and the executive director of the Peabody Awards.
While he doesn’t believe it will win any awards, he reminds us that HBO, which Max used to be, has a history of pushing boundaries with shows like Real Sex and Taxicab Confessions.
Cable television has always had fewer regulations than broadcast, and streaming TV platforms like Netflix have capitalized on provocative dramas centered around female nudity, like House of Cards and Orange is the New Black.
But now, the “male gaze” has also expanded to include men.
A Netflix show called “Sex/Life” gained over 20 million views in 2021 due to a single graphic scene of male nudity. Viewers even started recording themselves watching it as a viral TikTok challenge.
This kind of organic marketing is crucial in the competitive world of streaming TV.
According to Jones, nudity has always been a part of human storytelling and will continue to be. It’s a timeless aspect of our nature, seen in art throughout history.
So, while nudity may be a gimmick for now, its allure will never fade.